Program overview
The Global Bachelor in Business Administration (GBBA) is an undergraduate programme in international business taught entirely in English. It is designed to train global leaders who can thrive in multicultural environments, understand the key functions of business, and address the challenges faced by African and international organisations.
Year 1
- Management foundations: Management Principles, Marketing Fundamentals, Introduction to Financial Accounting, and Business Ethics.
- Economics and quantitative tools: Mathematics for Business, Microeconomics, Macroeconomics, and Statistics for Business.
- Personal and professional development: Personal Development, Career Development, Innovation Game, and IT tools.
- Social and legal environment: Sociology, Law, and a first understanding of the organisational environment.
- Business languages: Business English and the study of Chinese or Arabic.
Year 2
- Management and business law: Business Law, Managerial Accounting, and Human Resource Management.
- Strategy and operations: Strategic Marketing, Operations Management, and the Digital Economy.
- Decision-support tools: Risk, Decision and Uncertainty to strengthen analysis and decision-making.
- Finance and taxation: Corporate Finance, Taxation, Investment Strategy, and Services Marketing.
- Communication and intercultural dimension: Corporate Communication, Corporate Social Responsibility, Inter-cultural Management, and continued business languages development.
Year 3
- Advanced finance and organisational development: Financial Markets, Financial Analysis, Organizational Behavior, and Labor Law.
- International dimension: Globalization, Poverty and Development Issues, International Project Management, and TOEIC Preparation.
- Entrepreneurship and business processes: Business Process and Entrepreneurship to prepare students for venture creation and business coordination.
- Global standards and business environment: International Marketing, International Trade, International Economics, International Business Law, and IFRS.
- Final professional preparation: Business Game, E-commerce, and the Capstone Project.
Career Opportunities
GBBA prepares students for careers in business, management, project coordination, and international environments, while also supporting progression to postgraduate study.
Professional Careers
- Business Developer
- Marketing & Communication Manager
- Business Consultant
- Project Manager / Innovation Project Manager
- Key Account Manager / Operations Manager
- Supply Chain Analyst / Sales & Export Manager
- ONG rogram Officer – International Organizations / NGO Project Coordinator/li>
- digital Startup Founder / Co-founder / Digital Entrepreneur
Academic Continuation and Growth
- Preparation for international postgraduate studies in management, business, and related disciplines.
- Top-up and academic continuation opportunities with international partner institutions.
- Dual-degree or co-degree opportunities with European and American universities.
- Progressive development of leadership, decision-making, and intercultural skills for international career growth.
Admission
-
Baccalauréat, High School Diploma, or A Level.
-
Parallel admissions available into Year 2 (Semester 3) and Year 3 (Semester 5).
-
Selection based on application file, language proficiency test (TOEIC or internal test), and admission interview.
-
Assessment of academic background, motivation, and professional goals.
-
Birth certificate
-
Passport-size photos
-
Final-year high school transcripts and baccalaureate results
-
Handwritten motivation letter
Tuition Fees
Fees
- Registration fee: 300,000 FCFA
- Annual tuition fee: 1,400,000 FCFA
- Uniform fee: 60,000 FCFA
Benefits and Information
- A premium programme with a strong international and professional orientation.
- 5% discount on the total amount for full payment made in a single installment.
- Partnerships with funding organizations (3FPT, Dakar City Hall, etc.).
Why Choose GBBA?
GBBA responds to the needs of organisations looking for graduates who can work in English, understand the realities of global management, and operate effectively in multicultural environments.
The programme combines strong foundations in management, marketing, finance, economics, and law with an international outlook through business languages, intercultural management, and exposure to global issues.
Its active pedagogy is built around case studies, internships, company visits, simulations, and career support throughout Years 2 and 3, helping students strengthen employability and autonomy.
GBBA therefore prepares global leaders who can launch initiatives, coordinate projects, and manage key business functions across diverse sociocultural contexts.
